Choosing the Right Agent
A focused learning module to guide you step-by-step on your selling journey.
Choosing the right estate agent is one of the most important decisions you'll make when selling your property. Here's how to find the best agent for your needs.
1. Understanding Agent Mandates
Sole Mandate
One agent has exclusive rights to market your property for a set period (usually 3-6 months). They typically work harder and may negotiate better commission rates.
Open Mandate
Multiple agents can market your property. The first to find a buyer earns the commission. Can create competition but may lead to less focused marketing.
2. Agent Commissions
Standard Commission Rates
Agent commissions in South Africa typically range from 3% to 8% of the selling price, plus VAT. The commission is negotiable and may vary based on:
Important: Agents typically share a percentage of their commission with the agency they work with. Not all of the commission goes directly to the individual agent. The split between agent and agency varies by agency and agreement.
- Property value (higher value properties may have lower percentages)
- Type of mandate (sole mandates may have better rates)
- Market conditions
- Agent's experience and track record
3. What to Look for in an Agent
- Area Specialist: Choose an agent who sells many properties in your specific suburb
- Track Record: Ask for evidence of recent sales and average days on market
- Marketing Plan: Ask exactly how they plan to market your property (photos, portals, social media)
- Communication: Choose someone who responds quickly and keeps you informed
- Valuation Evidence: Don't just pick the agent who gives the highest price - ask for comparable sales to back up their valuation
4. Questions to Ask Potential Agents
- How many properties have you sold in this area in the last 12 months?
- What is your average days on market?
- What is your marketing strategy for my property?
- What commission rate do you charge?
- Can you provide references from recent sellers?
- How will you keep me updated on viewings and offers?
Toolkit
Interactive resources at your fingertips
Essential resources, templates, and checklists to help you on your home buying journey. Click View to explore each resource in detail.
Agent Selection Checklist
ChecklistKey factors to consider when choosing an estate agent
Questions to Ask Agents Template
TemplateImportant questions to ask potential agents before signing