Marketing Your Property
A focused learning module to guide you step-by-step on your selling journey.
Effective marketing is essential for attracting qualified buyers and selling your property quickly. Here's how to market your property effectively.
1. Professional Photography
High-quality photos are the first thing potential buyers see. Professional photography can significantly increase interest in your property.
- Use a professional photographer who specializes in real estate
- Ensure good lighting and staging before photos are taken
- Include photos of all rooms, outdoor spaces, and unique features
- Consider virtual tours or 360-degree photos for online listings
2. Property Staging
Staging Tips
- Declutter: Remove personal items and excess furniture
- Deep Clean: Ensure the property is spotless for viewings
- Neutral Colors: Use neutral tones to appeal to a wider audience
- Curb Appeal: First impressions matter - maintain the garden and exterior
- Fix Minor Issues: Repair broken fixtures, touch up paint, fix leaky taps
3. Online Listings
Most buyers start their property search online. Ensure your property is listed on:
- Major property portals (Property24, Private Property, Gumtree)
- Agent's website and social media
- PropReady platform
- Local community groups and forums
4. Effective Listing Descriptions
A good listing description should include:
- Key features and selling points
- Accurate measurements and room counts
- Location benefits (schools, transport, amenities)
- Recent renovations or upgrades
- Clear, honest information about the property
Toolkit
Interactive resources at your fingertips
Essential resources, templates, and checklists to help you on your home buying journey. Click View to explore each resource in detail.
Property Staging Checklist
ChecklistComplete checklist for preparing your home for sale
Property Listing Description Template
TemplateTemplate for writing an effective property listing